VALA2012 Session 2 Dellit
Trove: the terrors and triumphs of service-based social media
VALA2012 CONCURRENT SESSION 2: Discovery
Alison Dellit and Sarah Schindeler
National Library of Australia, ACT
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Tuesday, February 07, 2012, 10:50 AM AUSEDT, 26 Minutes 2 Seconds
The National Library of Australia has actively used a range of social media tools for the promotion, development and delivery of services for a number of years. In addition to whole-of-library branded activity that is managed centrally, teams elsewhere in the Library are creating niche and service-based social media channels. Using the 2011 trial of the Trove social media rollout as a case study, this paper examines the rewards and challenges associated with niche or specialised social media engagement, as well as the broader, potential implications for online engagement by cultural institutions.
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