VALA2022 Onsite Session 7 Massey

What is the product in academic publishing? Or, Why people in the Open Access debate are all talking about different things.

This session is sponsored by AIP Publishing


Tuesday 14 June 2022, 16:35 – 17:05

Graham Massey
  • Manager Information Resources and Collection Services
  • Victoria University

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Read the paper and view the presentation recording and slides here:


This paper contends that we have not made the progress towards Open Access that we might have expected since the Budapest Open Access Initiative in 2002. It applies Philip Kotler’s concept of a ‘Product’ to Academic Publishing and scholarly communications to explain how the different stakeholders derive value from the process.


Graham Massey is a professional Librarian with over 20 years experience working in Academic Libraries in Australia and the UK. He has a degree in Business Management and a Masters in Librarianship. He has had many roles including customer service, subject liaison, library and system management, and now manages the library collections, and the cataloguing and acquisition of information resources, at Victoria University in Melbourne, Australia.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License