VALA2022 Sponsorship and Exhibition


We invite you to join us at VALA2022, ‘re-imagined’ as a mash-up event, merging the traditional 3-day Onsite program at the Melbourne Convention & Exhibition Centre with a new Online channel for those not able to attend in person.

Importantly the new dual format provides you with additional avenues for exposure and engagement with the VALA community. In addition to the in-person Onsite exposure, you have the opportunity to showcase your organisation on the integrated Online platform. Within the Online Vendor Marketplace, your company will be profiled with a brief description and you company logo, with the option to upload brochure collateral or video content you would like to share with delegates and the chance to connect with the Online participants.

Note: Only Onsite sponsors and exhibitors will be able to participate in the Online Vendor Marketplace.

And of course, you can increase your profile by investing in sponsorship opportunities that provide additional exposure to both the Onsite and Online participants.

Opportunities are detailed within our S&E Prospectus for your consideration and we would be happy to discuss how VALA2022 can support your marketing objectives.

VALA appreciates the challenges our community has faced over the past year and we’ve modified our program accordingly with this dual offering. We have been encouraged by feedback from both vendors and delegates that there is an appetite for a return to in-person events and whilst our on-site footprint may be smaller than in previous years, the exposure to our community has not been diminished.

We encourage you to act quickly to ensure your place is secured at VALA2022.

Michelle McLean
VALA President 2020/2021


Sponsorship and Exhibition packages are now available for VALA2022; offering your business the opportunity to showcase your products and services, reach new clients and decision-makers, network with your industry colleagues and build on existing relationships.

Sponsorship and Exhibition Prospectus

We want you to be right there with us as a sponsor or exhibitor. Choose from a broad selection of sponsorship and exhibition packages or contact us to tailor a package to suit.

Download the Sponsorship and Exhibition Prospectus.

Sponsorship Opportunities

VALA2022 Sponsorship opportunities have been created with our Vendors in mind – and with respect for the challenges we’ve all faced in the past couple of years. We want to help you to raise your profile and build your reputation in a competitive market, and know that an association with the trusted VALA brand and quality content can do that. The Onsite and Online formats provide you with a highly visible profile within the library technology community.

The Sponsorship packages offer effective options to suit a range of investment budgets, and we can create a bespoke offering to suit your marketing needs.

Check out the Sponsorship Opportunities available in the Prospectus.

Exhibition Opportunities

Exhibitors can select from our popular Upgraded Exhibition Stands or the Standard Exhibition Stand, and exhibitors of the Onsite Conference also have the opportunity to participate in the Online Vendor Marketplace.

The Vendor Marketplace will offer each vendor a profile showcasing:

  • Company logo
  • Contact details
  • 150 word profile
  • Video link to your material on YouTube or other public platform
  • Downloadable collateral (limit of 6 files)
  • Access to Online Delegates through the Meeting Hub by live chat or video calls and at designated times within the Online program.

Check out the Exhibition Opportunities available in the Prospectus.

VALA2022 Exhibition

VALA is excited to present the VALA2022 Exhibition Hall in the Sovereign Room at the MCEC on Level 1, with all catering served within this area, and Conference sessions held on the Ground Floor.

As an exhibitor, you will be able to make valuable connections with both Onsite and Online delegates. You also have the opportunity to invite your own potential or current customers to visit you during the Onsite Conference using our free Customer Passes.

To avoid disappointment, book early. Click on the icons or select from the menu to view the Prospectus, download the Exhibition Floor plan, or simply apply online.



VALA2022 Bring IT On – Onsite! will welcome speakers, vendors and delegates back to a much-anticipated face to face Conference experience from 8 – 10 February 2022 at the Melbourne Convention & Exhibition Centre.

VALA2022 Bring IT On – Online! will offer speakers, vendors and delegates unable to travel an interactive platform to contribute to and participate in quality Conference content in real or pre-recorded timescapes.

VALA2022 Marketing Reach

With an active and growing database of over 3,000 supporters, VALA offers a rich network of professionals working in the information technology and library space. VALA2022 will be marketing through print, electronic and social media to ensure maximum exposure for your organisation, including:


VALA2022 is supported by a robust program of electronic direct mail to the full VALA database, with a delivery rate of 98% and an average open rate of +30%.


The VALA2022 website is a dedicated space for all information relating to the Conference. It is widely viewed and updated weekly with the current program and social information, alongside dedicated pages for sponsors and exhibitors where your details will be showcased.

Mobile App

The VALA2022 Mobile App will be available for download prior to the Conference, providing Vendors with the opportunity to connect with delegates pre and post event.

Social Media

VALA’s network is strongly connected through social media including Facebook, LinkedIn and Twitter. Regular VALA2022 updates including sponsor information and links will be posted.


VALA2022 will be promoted through other advertising avenues including industry publications, other related events, media releases, lists and special interest groups, and other websites……

Further information

For further information on any of the Sponsorship or Exhibition packages on offer please contact Helen McGowan, Sponsorship and Exhibition Manager at or on +61 3 9907 8628 at the VALA2022 Conference Office.