VALA2020 Sponsorship and Exhibition



VALA2020 – the 20th Biennial Conference convened by VALA – Libraries, Technology and the Future – is the pre-eminent Conference in this region for decision-makers within the libraries, galleries, archives and museum sectors.

VALA2020 will be held in Melbourne from 11-13 February 2020 to an audience of over 1,000 participants.

VALA2020 will provide our industry with information, education and expertise about products and services that benefit the sector now and in the future. This is your opportunity to reach new clients and decision-makers, network with your industry colleagues, and build existing relationships through your involvement in a proven and valued conference and Exhibition experience.

The new MCEC spaces provide exciting opportunities for a fully integrated Conference Program and Exhibition with the Goldfields Theatre – in the heart of the Exhibition – home to all our Plenary sessions.

For VALA2020, our Exhibition and Sponsorship packages have been designed with our industry partners in mind, taking on your feedback to offer a combination of off the shelf and custom offers. Your business is important to us, and if you would like to tailor a package to suit your specific marketing needs, don’t hesitate to contact our Conference Managers to discuss your requirements.

On behalf of the VALA2020 Committee, we look forward to you being part of this dynamic industry event and outstanding business opportunity.

Katie Haden
VALA President 2018/2018



Sponsorship and Exhibition packages are now available for VALA2020; offering your business the opportunity to showcase your products and services, reach new clients and decision-makers, network with your industry colleagues and build on existing relationships.

Sponsorship and Exhibition Prospectus

We want you to be right there with us as a sponsor or exhibitor. Choose from a broad selection of Sponsorship and Exhibition packages or we can tailor a package to suit your specific marketing needs and customise your engagement.

Download the Sponsorship and Exhibition Prospectus.

Sponsorship Opportunities

To help your company build relationships with present and potential customers, the program provides many different opportunities for sponsorship participation. Individual sponsorship packages can be tailored to suit your budget and your marketing objectives.

Check out the Sponsorship Opportunities available in the Prospectus.

Exhibition Opportunities

Exhibitors can select from our popular Upgraded Exhibition Stands or the Standard Exhibition Stand; raw space is available for those seeking a custom build. First-time exhibitors are invited to join the VALA Marketplace in the economical Exhibition Pods, a returning feature of the VALA2020 Exhibition Hall.

Check out the Exhibition Opportunities available in the Prospectus.

VALA2020 Exhibition

The Exhibition is an integral element of the Conference and will provide the marketplace for valuable networking and education and the opportunity to meet face to face with your target audience. With Plenary sessions and Concurrent sessions being held in the Goldfields Theatre and all other rooms in close proximity, delegates will be able to move seamlessly between sessions and visiting the adjacent Exhibition Hall.

All catering for delegates will be served in the Exhibition Hall, making it the focal point for networking with your potential customers.

To avoid disappointment, book early. Click on the icons or select from the menu to view the Prospectus, download the Exhibition Floor plan, or simply apply online.

What Exhibitors Say

  • “VALA attracts higher calibre and more relevant attendees”
  • “VALA is a superior event and our first priority”
  • “VALA hits the mark for our target audience”
  • “VALA Conference App is the best example we’ve seen to date”
  • “VALA Conference kicks off our marketing year and is a must-attend event for us”
  • “We heard from our clients that we had to be at VALA”



VALA2020 will be held at the Melbourne Convention Exhibition Centre (MCEC) from 11 – 13 February 2020. Since VALA2018, the MCEC has completed a state of the art expansion to its conference facilities and in 2020, VALA is excited to be utilising this new meeting space to deliver a fully integrated Conference Program and Exhibition.

VALA2020 Marketing Reach

With an active database of over 2,000 supporters, VALA offers a rich network of professionals working in the information technology and library field. VALA2020 will be marketed through print, electronic and social media to ensure maximum exposure for your organisation, including:


The VALA2020 website is a dedicated space for all information relating to the Conference. It is regularly updated and widely viewed, and includes current program and social information, alongside a dedicated page for sponsors and exhibitors where your details will be showcased.


Regular VALA2020 EDMs to the full VALA database are scheduled to go out once a month until August, increasing to fortnightly September through December, weekly throughout January 2019 and then daily through February. With above-industry-average readership, VALA EDMs are a trusted source of information and exposure for our conference partners

VALA2020 Mobile App

The VALA2020 Mobile App will be available for download prior to the Conference, providing vendors with the opportunity to connect with delegates pre-and post- event. The Mobile App community is growing every conference and in 2020 our aim is for 80% delegate engagement (in 2018 there were over 600 active App users).


VALA’s network is strongly connected through social media including Facebook, LinkedIn and Twitter – in 2018, over 8,000 tweets were generated during the 3 days of conference. Regular VALA2020 updates including sponsor information and links will be posted.


VALA2020 will be promoted through other advertising avenues including industry publications, other related events, media releases and other websites.

Further information

For further information on any of the Sponsorship or Exhibition packages on offer please contact Helen McGowan, Sponsorship and Exhibition Manager at or on +61 3 9907 8628 at the VALA2020 Conference Office.