VALA2004 Session 6 Marlow

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Value creation in aggregation – the need for a flexible approach in content aggregation and production to meet future customer demand

VALA 2004 CONCURRENT SESSION 6: Electronic Publishing
Tuesday 3 February 2004, 15:10 – 15:40

Martin Marlow

Director of Strategic Marketing, ProQuest Information & Learning

VALA Peer Reviewed Paper

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This paper looks to identify and understand the present situation of electronic information aggregators and the challenges they will face as the market develops over the next 3-5 years. What will be the future developments in this area of the industry? How should these organisations see their position within it? How should they develop and diversify to meet the changing needs of the customer? How should they address the requirements and evolution of their supplier partners – and exactly who might these suppliers be? What will be their future content and technical offerings and what supporting value-added services need adding to the overall “solution”. Backed by market, customer and supplier analysis and feedback, this paper offers opinions and comment on all these topics and includes market examples of the current situation – and future trend analysis and comment (supported by emerging model review and case studies).