VALA2002 Session 11 Leigh

vala peer reviewed

Co-Branding and sticky web sites – E-Content and the library’s role

VALA2002 CONCURRENT SESSION 11: Portals and Content Delivery
Friday 8 February 2002, 11:20 – 11:50
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Sally-Anne Leigh

University of Canberra

Simon Best

Department of Family and Community Services, ACT

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As the amount of real time access information grows exponentially, and vendors increasingly target end users, libraries face an increasingly difficult task to remain a central part of the information loop. Through branding services with library logos and common elements, libraries can maintain a continuing role in the process and further develop and enhance the partnerships, which exist between libraries and external partners. The use of portals as “sticky web sites” encourages libraries to be seen as a one-stop shop for information access. To remain at the forefront, libraries also must pay more attention to marketing principles.


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