Posts Tagged 'sarah schindeler'

VALA2012 Session 2 Dellit

VALA2012 Session 2 Dellit Trove: the terrors and triumphs of service-based social media VALA2012 CONCURRENT SESSION 2: Discovery Tuesday 7 February 2012, 10:50 - 11:20 Persistent URL: http://www.vala.org.au/vala2012-proceedings/vala2012-session-2-dellit Alison Dellit and Sarah Schindeler National Library of Australia, ACT Please tag your comments, tweets, and blog posts about this session: #VALA2012 and #S2AD

 VALA2012-Session-2-Dellit-Paper (96.53 kB)

View the presentation on the VALA2012 GigTV channel Tuesday, February 07, 2012, 10:50 AM AUSEDT, 26 Minutes 2 Seconds

Abstract

The National Library of Australia has actively used a range of social media tools for the promotion, development and delivery of services for a number of years. In addition to whole-of-library branded activity that is managed centrally, teams elsewhere in the Library are creating niche and service-based social media channels. Using the 2011 trial of the Trove social media rollout as a case study, this paper examines the rewards and challenges associated with niche or specialised social media engagement, as well as the broader, potential implications for online engagement by cultural institutions.